Persistence. A Week In The Life Of Danny Doff

Published 02/07/2018

My first week in real estate started with a busted mono-pod and a SONY PDX-10. I had no lights, no radio mikes and no idea of what I was doing as I tagged along with the mercuirial Danny Doff - son of the famous real estate broker Bart Doff. We called the film Persistence, because it was the one quality you'd need for a career in real estate, where doors being slammed in your face were common place. Danny was a demon at cold calling. His hide was as thick as his patience. Little did we know this production would lead to a series of Agent profiles and culminate in the creatiion and production of a fully-blown TVC campaign called Real People - Real Stories - Real Estate for Laing+Simmons Corporate.By then, we had a brand new camera, radio mikes and lights. SmashPop! was off and running.